Analytics and digital marketing for lawyers and accountants

We’re a team of analytics and online marketing specialists who understand that accounting and legal marketing are different from selling shoes, umbrellas or linen.

You might be wondering how to use your largest source of market data, your website’s analytics, to learn about your market and refine your marketing moves. You might be contemplating changing your website design and want to know what analytics data shows is best practice.

We  work with law firms and accounting firms across Asia, Europe and North America and have built a range of discrete tools and services to enable you to:

  1. Look over the shoulder of clients and prospects interacting with your individual fee earners and website via advanced web analytics and act on the insights
  2. Widen the breadth of your online audience via Mondaq (we provide Mondaq’s service in Australia and New Zealand)
  3. Seminars and training: help your staff communicate more effectively in their articles and on social media or learn how to use Google Analytics more effectively.

We set up Magnifirm to help professional services firms address online marketing in a data-driven way without the conflicts of interest that some full service digital agencies have (we don’t need to push web development projects across the line, want you to spend more on pay per click campaigns charged on a percentage of spend basis, or argue you must use our new whizz-bang proprietary CMS plug-in).