The days of push marketing have passed.
Prospective clients don’t want to sit and listen to your sales pitches and even Google bypasses marketing documents by taking three quarters of your new website visitors direct to your articles in professional service firm websites, ignoring carefully crafted practice group pages, professional staff biographies and home pages.
And potential clients are typically 60% through their decision making before they even approach you.
However simply writing more articles to bolster your leads and brand is wasted effort if nobody sees them. And there’s no shortage of competition from other firms, with Mondaq’s average Australian contributor writing 73 articles a year.
Via an exclusive agreement with Mondaq in Australia and New Zealand, Magnifirm gets your articles into the largest article syndication network for professional services firms, with individual channels like Mondaq.com seeing 18m visits annually or Factiva.com 300,000 reads, and also running personalised newsletter systems. To help your firm’s search presence, articles also link to author bios and other relevant points on your website.
Mondaq delivers more visitors to professional services firm websites than any other channel besides Google. And along with the exposure for your firm, Mondaq’s service is the only one that includes contactable named readers in readership reporting.
Drop us an email and our editors will usually be happy to run a couple of articles through the Mondaq network and share the results with you in a quick online meeting so you can see for yourself.
Writing for digital audiences seminar
Effective content marketing for lawyers and accountants is not just about syndication though. It’s also about your authors.
As part of our service we also run our ‘Writing for digital audiences’ seminar for you which your lawyers can normally claim Continuing Legal Education (CLE/CPD) points for.
Delivered inhouse for your firm, this session is a practical guide for your authors about:
- how to do time efficient keyword research and write search engine optimised articles and why SEO is so important
- what ‘formulas’ we can see working best in articles in Mondaq’s back office tracking system
- the differences in how people read onscreen versus offscreen
- tone and audience matching
Like all our seminars the session uses examples from your own firm’s work as well provides handouts and involves a lot of interaction with attendees (we also use some case study articles in the session written by other firms).