We’re a team of online marketing specialists who understand that accounting and legal marketing are different from selling shoes, umbrellas or bed linen.
You might be wondering if your web marketing could be done better or if those articles you spend all that time writing could reach more people. You might have even paid for search engine optimization for your law firm website or changed your website design and want to know if your online marketing results have significantly improved, or generally how best to understand your web analytics.
We’ve worked with many law firms and accounting firms and have built a range of discrete tools and services to enable you to:
- Widen the breadth of your online audience via our partnership with Mondaq.com
- Help your staff communicate more effectively in their articles and on social media
- Transition your website move further away from an online brochure and closer to a lead generation tool
- Look over the shoulder of clients and prospects interacting digitally with your partners and website via advanced Google Analytics and learn from this
- Compare your website to other professional services firms right down to the partner profile level
We’re a flexible bunch so you can just pick one or two tools or services, or you can have us develop an entire package to address your digital marketing strategy. We set up Magnifirm to address online marketing for lawyers and accountants in a joined-up way, for example with our web revamp consulting to help firms avoid the typical visitor losses experienced, whilst making sure the new site properly tracks high value activities for fee earners.