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Professional services firms analytics & marketing

Professional services firms analytics & marketing

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Magnifirm Website Analytics

Look over the shoulder of clients and prospects interacting with your individual fee earners and website via advanced web analytics and act on the insights

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Mondaq Article Syndication

Widen the breadth of your online audience via Mondaq (we provide Mondaq’s service in Australia and New Zealand)

Read about Mondaq

Seminars And Training

Help your staff communicate more effectively in their articles and on social media or learn how to use Google Analytics more effectively.

Read about Seminars

I wish I could access and understand our website’s analytics.

See which team members are over capacity so you can help lighten their load.

I wish I knew which social media channels to use.

Time tracking helps you keep tabs on your projects, so you can catch any problems before they derail your progress.

I wish I knew which fee earners required BD coaching.

Take the stress out of getting paid.

I wish I knew which companies were visiting our website.

Treat yourself to easy, intuitive timers that just work, wherever work takes you.

I wish I knew how our website performed compared to other firms.

Time tracking helps you figure out how much your time is really worth.

I wish I could be notified when something significant happens on our website.

Harvest integrates with dozens of your favorite tools.

I wish I knew which 3rd party channels to allocate our marketing spend to.

Peer into the future of your business with Harvest Forecast.

I wish I could get a wider audience for the content we are producing.

Harvest integrates with dozens of your favorite tools.

I wish I had the time to create great reports for the marketing committee on what is happening on our website.

Peer into the future of your business with Harvest Forecast.

I wish the results of the marketing teams work was more visible to fee earners.

I wish the results of the marketing teams work was more visible to fee earners.

I wish the work that the marketing team was doing was more visible to fee earners.

Peer into the future of your business with Harvest Forecast.

I wish the information I got from website analytics was actionable and explained for people in professional services firms.

Peer into the future of your business with Harvest Forecast.

I wish I could better understand the opportunities from website analytics as our largest source of market intel.

Peer into the future of your business with Harvest Forecast.

Optimise Marketing, Boost Productivity And Drive Revenue

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See how Magnifirm website analytics can benefit…

  • Communications Team
  • Business Development Team
  • Practice Group Leaders
  • Management
  • Fee Earners
  • Leverage existing content better by identifying rewriting needs and linking opportunities for SEO
  • Prioritise social media channels & understand what content shares best, and what kinds of visitors each channel drives
  • Provide supporting justification to stakeholders for practice group page edits & prioritise pages most needing edits
  • Measure ROI better on 3rd party marketing campaigns via syndicators and directories and justify to management
  • Save time & effort with on-demand high quality reporting for marketing committees or BDMs - no IT help or analytics certification required.
  • Make the performance of your largest marketing channel visible to the rest of your firm - and the impact of your digital marketing team
  • Be alerted about need-to-know significant changes like an inadvertent error by a web developer which negatively impacts your online presence or an article which goes viral.
  • Draw direct lines for your fee-earners between article contribution levels and their profile exposure
  • Plan business development events for each region based on topical interest in that region
  • Identify companies not on your business development radar that should be
  • Prioritise companies that are closer to buying for business development focus
  • Get easier buy-in from partners for business development and marketing campaigns with better data
  • Business development pipeline information for each individual fee-earner to identify BD coaching needs
  • Get early warning about potential problems with individual fee-earners
  • Identify partnership elevation prospects
  • Prioritise practice group pages to edit and justify to stakeholders
  • Monitor key client companies interacting with your practice group, individual fee-earner profiles and articles
  • See how individual fee-earners and practice groups are trending for human resource and strategic growth initiatives
  • Provide strategic perspective on performance versus competitors for practice group managers, managing partners and marketing directors with benchmarking and relative growth rates
  • Identify trends in external marketing initiatives and whether they generate high value activity
  • Measure period on period growth in high value activity and not just traffic volumes
  • Early identification of regional growth opportunities and regions/offices that are trending down
  • Generally see opportunities and problems earlier, more easily, and present them with solid backing data to stakeholders
  • Identify companies not on your business development radar that should be
  • Prioritise contact with companies that are closer to buying
  • Highlight issues to discuss with specific clients and prospects - by knowing in advance what their interest is
  • Measure performance of articles you're writing as well as specific companies they're garnering interest from

Resources

Our site contains a wide range of helpful articles for professional services firms - below and more here.

The current state of website analytics in professional services firms

Executive summary Professional services firms' views about the usefulness of website analytics are changing in our survey...

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A guide and free tools for campaign (url) tagging for professional services firms

What is campaign tagging? Campaign tagging is about measuring how you get people to visit your website...

READ MORE

“But why should I write articles?”

Although it’s a question usually left unspoken, staff in professional services firms often assume article writing is...

READ MORE

Ten things most professional services firms don’t know about their website analytics

Website analytics faces a number of misconceptions in some law and accountancy firms, ranging from ‘not relevant...

READ MORE

Articles

  • Google Analytics configuration
  • Website redesigns
  • SEO for professional services firms
  • Article marketing
  • Google Analytics reporting
  • Mergers and lateral hires

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· Copyright 2021 Magnifirm · Also reseller for Mondaq ·

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