I wish I could access and understand our website’s analytics.
I wish I knew which social media channels to use.
I wish I knew which fee earners required BD coaching.
I wish I knew which companies were visiting our website.
I wish I knew how our website performed compared to other firms.
I wish I could be notified when something significant happens on our website.
I wish I knew which 3rd party channels to allocate our marketing spend to.
I wish I could get a wider audience for the content we are producing.
I wish I had the time to create great reports for the marketing committee on what is happening on our website.
I wish the results of the marketing teams work was more visible to fee earners.
I wish the work that the marketing team was doing was more visible to fee earners.
I wish the information I got from website analytics was actionable and explained for people in professional services firms.
I wish I could better understand the opportunities from website analytics as our largest source of market intel.