We’re a team of analytics and online marketing specialists who understand that accounting and legal marketing are different from selling shoes, umbrellas or linen.
You might be wondering how to use your largest source of market data, your website’s analytics, to learn about your market and refine your marketing moves. You might be contemplating changing your website design and want to know what analytics data shows is best practice.
We work with law firms and accounting firms across Asia, Europe and North America and have built a range of discrete tools and services to enable you to:
- Look over the shoulder of clients and prospects interacting with your individual fee earners and website via advanced web analytics and act on the insights
- Widen the breadth of your online audience via Mondaq (we provide Mondaq’s service in Australia and New Zealand)
- Help your staff communicate more effectively in their articles and on social media
We set up Magnifirm to address online marketing for lawyers and accountants in a data-driven way, and one where we didn’t have deal with the conflicts for many digital agencies (for example we don’t do web development so don’t have to make a case that supports particular development in our analytics projects).