Articles


Simplify the strategic choices you have a as a professional services firm with your largest source of market information

Ten things most professional services firms don’t know about their ...

Website analytics faces a number of misconceptions in many law and accountancy firms, ranging from ‘not relevant as we revamped our website only 6 months ago’ all the way through to ‘analytics is mainly for ecommerce companies like Amazon – we’re not selling anything.’ The reason these misconceptions persist is […]



Happy cookie consenters on your website

Cookie consent on global lawfirm websites: the path to data ...

Cross-border lawfirm websites differ significantly when it comes to cookies and privacy Most large law firms are advising their own clients about data privacy generally, and the EU’s General Data Protection Regulation (GDPR) in particular, so their own websites may offer useful perspectives on data privacy compliance. The data privacy […]


Keep an eye on your website users to understand your market

The top four objectives for professional services firms’ websites – ...

If you Google “goals of professional services firm’s websites” or “what should professional services firms websites do” you’ll likely get something like the following five objectives. For example, that your website should: demonstrate the depth of your expertise via practice group pages and personable fee earner biographies, both closely linked […]



Handling staff departures in professional services firms: the digital perspective

Leaving a lawfirm: the digital perspective when one of your ...

When one of your partners leaves your law firm in a lateral hire there are some standard procedures firms typically follow, for example joint communication with clients (after the lawyer has announced their departure to your firm). But what’s the best way to handle departing partners or lawyers from a […]


Burning your digital presence in a merger

Are social media and websites on your lawfirm merger checklist ...

There are a number of often-touted advantages of law firm mergers, amongst which are a reduction in back office costs, cross-selling opportunities, and a bigger brand to go to market with. Yet if it’s about building a bigger brand why is it merging firms too often destroy the digital footprint […]



Your professional services firm website has heritage value

Seven things that go wrong with professional services firms’ website ...

In providing website analytics for large numbers of legal and accounting firms we get a birds-eye view of what happens after website revamps. And revamps are common: about every 5 years as web technologies, brand refreshes, and new marketing directors come and go. The results are often surprising. For example, the […]




Options for Installing Google Tag Manager

Installing an enhanced tracking framework on your website using Google ...

What is Google Tag Manager? Google Tag Manager (GTM) is a newer Google tracking framework than basic Google Analytics to help you track visitor activity on your website. It makes it easier to manage your tracking requirements by keeping them in one place, is quicker for deploying and modifying tags, […]


Magic SEO fairies in their natural habitat

Search Engine Optimisation consultants: when (and if) they’re a useful ...

A law firm marketing director we know wryly refers to her department’s role as ‘sprinkling magic pixie dust’ to make an initiative really take off. The magic pixie dust bag is not really the place for long term marketing initiatives or developing staff skills.  It’s more about finding something that […]



Power upgrade to our Google Analytics-based custom reporting

New redesigned platform for Google Analytics-based reporting

Over the next 3 months we will be implementing completely redesigned dashboard-based reporting for most clients. Both GA Enriched clients (the premium reporting we produce focused on channels and content generating ‘high value activity‘ for firms) and GA+ clients (our basic level reporting) will see significant benefits from this. Top […]




Older content a bridge to new thinking

The best (and worst) way to handle out-of-date articles on ...

In providing website analytics to professional services firms over the last few years we refer internally at Magnifirm to the Rule of Revamps – surprisingly website visitors often decline after you re-launch a shiny, new, mobile-friendly website. There are a number of reasons for this visitor decline which we’ve covered before but […]


Mondaq to Magnifirm transition for GA+ outside Australia and New ...

Prior to November 2017, Mondaq’s custom Google Analytics reporting, GA+, was provided by Magnifirm under contract with Mondaq outside Australia and NZ, with Mondaq’s staff providing related account support. Going forward, the reporting will be provided directly by Magnifirm with Google Analytics-related support being provided directly by Magnifirm staff. Although the […]