If you Google “goals of professional services firm’s websites” or “what should professional services firms websites do” you’ll likely get something like the following five objectives. For example, that your website should: demonstrate the depth of your expertise via practice group pages and personable fee earner biographies, both closely linked […]
A law firm marketing director we know wryly refers to her department’s role being viewed as ‘sprinkling magic pixie dust’ to make an initiative really take off. The magic pixie dust bag is not really the place for long term marketing initiatives or developing staff skills. It’s more about finding […]
Over the next 3 months we will be implementing completely redesigned dashboard-based reporting for most clients. Both GA Enriched clients (the premium reporting we produce focused on channels and content generating ‘high value activity‘ for firms) and GA+ clients (our basic level reporting) will see significant benefits from this. Top […]
Which analytics data is being deleted by Google Analytics from May 25th? Data about Users and Events over 26 months old (the new default in GA) unless you change the settings. How will deletion of this data affect you? As things stand this may not affect many lawfirms or accountancy […]
When one of your partners leaves your law firm in a lateral hire there are some standard procedures firms typically follow, for example joint communication with clients (after the lawyer has announced their departure to your firm). But what’s the best way to handle departing partners or lawyers from a […]
There are a number of often-touted advantages of law firm mergers, amongst which are a reduction in back office costs, cross-selling opportunities, and a bigger brand to go to market with. Yet if it’s about building a bigger brand why is it merging firms too often destroy the digital footprint […]
In providing website analytics to professional services firms over the last few years we refer internally at Magnifirm to the Rule of Revamps – surprisingly website visitors often decline after you re-launch a shiny, new, mobile-friendly website. There are a number of reasons for this visitor decline which we’ve covered before but […]
Prior to November 2017, Mondaq’s custom Google Analytics reporting, GA+, was provided by Magnifirm under contract with Mondaq outside Australia and NZ, with Mondaq’s staff providing related account support. Going forward, the reporting will be provided directly by Magnifirm with Google Analytics-related support being provided directly by Magnifirm staff. Although […]
Previously we’ve written about the tradeoffs in choosing GA metrics when reporting on your professional services firm website. For example the advantages and disadvantages of users over sessions or weaknesses of pages/session as a metric. In this article though we’re going to consider how you can specifically use Google Analytics […]
The old John Wanamaker line “half the money I spend on marketing is wasted; the trouble is, I don’t know which half” rang true for a century but if it’s still true for your law firm or accountancy firm you’re not using your website analytics effectively. Every year tens of thousands […]
Things have changed on the web since the mid 1990s. Swirly Flash-based introductions to websites have gone because website owners realized that avoiding delays and giving the user the ability to control their experience on your site is very important if you want them to keep coming back. PDFs however […]
In a world where attention is increasingly hard to get from buyers, and content marketing has decimated traditional advertising, it seems like a good idea to spread the burden of writing articles as much as you can across your professional services firm. Yet how do you square this literary collectivism with the […]
In providing custom Google Analytics reporting, we know that sometimes you want to be informed about something significant happening on your website when it happens – rather than at the end of the quarter or year. You only want to know if it’s significant (reporting by exception) and you want […]
Syndication – the process of publishing your articles as a professional services firm on additional channels apart from your own website – is a simple question of ‘where’s the biggest audience?’ for many firms. There are of course more complicated questions about: what the syndication service gives you in terms […]
In presenting seminars on article writing for digital audiences to professional services firms over the last 10 years we know there are some partners who are either publicly or privately sceptical about the value of search engine optimisation for their law or accountancy firm, and rightfully so in some respects. Boiled […]
We often see counterproductive things happen when lawfirms and accountancy firms do website refreshes, some of which we’ve written about in “7 key things that go wrong with professional services firms’ website redesigns“. One of the less common but still significant mistakes we see made by web developers is the creation of […]
Your own website’s performance can be measured with a wide range of metrics: Unique Pageviews, Sessions, Users, Bounce rate, Medium and Page just to name a few (all these examples from Google Analytics, the free analytics tool that is installed for most lawyers and accountants). And by cross-tabulating these metrics […]
How do you really know your lawfirm or accountancy firm’s articles are generating value? A perennial question, given the time that goes into writing articles for many lawyers and accountants, is how to identify the value created. You will sometimes hear that article writing is primarily ‘ a way of […]
In providing analytics for lawfirms and also in running some campaigns on behalf of clients we gain some insights about common issues that crop up on ad campaigns. While pay per click ads (Google search ads) are more common in plaintiff-facing law firms there are business law firms who run them […]