Professional services firms analytics & marketing

Articles

The cause and effect of campaign tagging — A guide and free tools for campaign (url) tagging for ...
Why professional services firms need campaign tagging - with a downloadable campaign builder tool and importable Google Analytics report template

But I can't think what or why to write — “But why should I write articles?”
Although it’s a question usually left unspoken, staff in professional services firms often assume article writing is just part of their training to write readable advice, learn more about their practice area, or is a more productive use of time when there’s no matter to work on. However there are […]

Simplify the strategic choices you have a as a professional services firm with your largest source of market information — Ten things most professional services firms don’t know about their ...
Website analytics faces a number of misconceptions in some law and accountancy firms, ranging from ‘not relevant as we revamped our website only 6 months ago’ all the way through to ‘analytics is mainly for ecommerce companies like Amazon – we’re not selling anything.’ The reason these misconceptions persist is […]

Leverage from article syndication for professional services firms — Syndication: how much more exposure does it get your professional ...
Syndication – the process of publishing your articles as a professional services firm on additional channels apart from your own website – is a simple question of ‘where’s the biggest audience?’ for many firms. There are of course more complicated questions about: what the syndication service gives you in terms […]

Your professional services firm website has heritage value — Seven things that go wrong with professional services firms’ website ...
In providing website analytics for large numbers of legal and accounting firms we get a birds-eye view of what happens after website revamps. And revamps are common: about every 5 years as web technologies, brand refreshes, and new marketing directors come and go. The results are often surprising. For example, the […]

To what extent is your website marketing your web designer? — How and why website designers want credit for work on ...
You’ve seen it yourself on many accountant and law firm websites and it may be on your own website too. Right at the bottom of the page usually in small unobtrusive lettering your website designer places an innocuous piece of text saying something like ‘Website designed and built by Acme Developers‘. […]

Are you watching your website visitors? — The current state of website analytics in professional services firms
Survey data from professional services firms in North America, Australia and Asia In the more virtual year of 2020 we polled over 214 staff in professional services firms in North American, Asian and Australian webinars about how they were approaching their firm’s website analytics. Over the year we ran webinars […]

Personal risk calculator for Covid19 for UK, US, Canada & ...
The calculator below is within a frame. If you’re using a mobile device you may be better off using the unframed version here. Iframes not supported Read about how this calculator was built and the issues with Covid19 data and some summary conclusions here.

Australian Covidsafe Covid19 contact tracking app Android — The Covidsafe app: why your workplace (and family) need it, ...
The launch of the Australian government’s Covidsafe contact tracing app on April 26th has triggered robust discussion in our social media feeds about privacy and even amongst law firm clients we’ve noticed different people in the same firm taking opposite sides of the argument. For both our professional services clients […]

Marketing coronavirus policy: the likely data story of the century — Justifying a shutdown: Covid-19 and the data story of ...
It seems likely that along with other firsts accompanying Covid19, it may be regarded as one of the biggest data stories of this century. Whilst there have been policy missteps, it’s inspirational that many countries locked down their citizens with zero or handfuls of initial cases in hospitals, in what […]

It aint what you say it's the way that you say it — Protected: Best practices for article templates in professional services firms’ ...
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Protected: Best practices for fee-earner profiles in professional services firms’ ...

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Buy or build your website analytics? — Buy versus build: website analytics projects in professional services firms
There’s an increasing push to show data to support market initiatives – and law firms’ or accounting practices’ largest source of data is actually customers and prospects interacting with their website’s articles, practice group profiles, and fee-earners. As in the 1980s, when firms were tinkering with software development around early […]

You would redirect your mail if you moved house — Why most professional services firms lose visitors after website revamps ...
What happens when a law firm or accountancy firm does a website revamp? As part of our work building and maintaining website reporting for large numbers of law firms and accountancy firms, we see a distinct pattern when firms re-launch or revamp their website. Visitors to the site fall 20-50% […]