Website redesigns


Choosing a good website builder for your law firm website

How to find a good website designer for your law ...

Professional services firms’ websites matter Prospects use your website to check you out before phoning or emailing to see if your site matches the claims made by your own staff and referrers, and whether you have the depth of expertise they need. Prospects also use search engines to find you […]


To what extent is your website marketing your web designer?

How and why website designers want credit for work on ...

You’ve seen it yourself on many accountant and law firm websites and it may be on your own website too. Right at the bottom of the page, usually in small unobtrusive lettering, your website designer places an innocuous piece of text saying something like ‘Website designed and built by Acme Developers‘. […]







Happy cookie consenters on your website

Cookie consent on global lawfirm websites: the path to data ...

Cross-border lawfirm websites differ significantly when it comes to cookies and privacy Most large law firms are advising their own clients about data privacy generally, and the EU’s General Data Protection Regulation (GDPR) in particular, so their own websites may offer useful perspectives on data privacy compliance. The data privacy […]



Keep an eye on your website users to understand your market

The top four objectives for professional services firms’ websites – ...

If you Google “goals of professional services firm’s websites” or “what should professional services firms websites do” you’ll likely get something like the following five objectives. For example, that your website should: demonstrate the depth of your expertise via practice group pages and personable fee earner biographies, both closely linked […]


Magic SEO fairies in their natural habitat

Search Engine Optimisation consultants: when (and if) they’re a useful ...

A law firm marketing director we know wryly refers to her department’s role as ‘sprinkling magic pixie dust’ to make an initiative really take off. The magic pixie dust bag is not really the place for long term marketing initiatives or developing staff skills.  It’s more about finding something that […]



Older content a bridge to new thinking

The best (and worst) way to handle out-of-date articles on ...

In providing website analytics to professional services firms over the last few years we refer internally at Magnifirm to the Rule of Revamps – surprisingly website visitors often decline after you re-launch a shiny, new, mobile-friendly website. There are a number of reasons for this visitor decline which we’ve covered before but […]


My old Google Analytics data is kinda blurry

Ooops… we did a website redesign and lost our law ...

We often see counterproductive things happen when lawfirms and accountancy firms do website refreshes, some of which we’ve written about in “7 key things that go wrong with professional services firms’ website redesigns“. One of the less common but still significant mistakes we see made by web developers is the creation of […]