Article marketing

How to make sure your article is found when you are writing it

How authors in professional services firms can write better articles ...

Authors in law firms and accountancy firms are domain experts and spend a chunk of their working hours writing advice, so it may seem presumptuous to suggest how to write better. After all, they know more about their individual practice areas. However, having delivered Mondaq article writing seminars for years […]

Handling staff departures in professional services firms: the digital perspective

What to do with your publications when an author leaves ...

Professional services firms suffer a unique commercial loss when fee earners leave compared to other businesses. Clients often have a close personal relationship with the departing fee earner in law and accountancy firms and the fee earner in turn is likely to have valuable knowledge about some of the most […]

1 in 5 people in your country would prefer to read your website in another language

Could translations on law firm or accountant websites gain you ...

Legal language is already difficult for the public to understand and hence many professional service firms commit time and budgets to training lawyers in plain English. Yet with native English speaking clients and prospects struggling to understand legal concepts and terms – and hearing American legal terms in TV soaps […]

But I can't think what or why to write

“But why should I write articles?”

Although it’s a question usually left unspoken, staff in professional services firms often assume article writing is just part of their training to write readable advice, learn more about their practice area (and earn CPD points), or is a more productive use of time when there’s no matter to work […]

Older content a bridge to new thinking

The best (and worst) way to handle out-of-date articles on ...

In providing website analytics to professional services firms over the last few years we refer internally at Magnifirm to the Rule of Revamps – surprisingly website visitors often decline after you re-launch a shiny, new, mobile-friendly website. There are a number of reasons for this visitor decline which we’ve covered before but […]

How best to collaborate writing articles in lawfirms or accountancy firms

Oh the horror! Collaborative authoring of articles in professional services ...

In a world where attention is increasingly hard to get from buyers, and content marketing has decimated traditional advertising, it seems like a good idea to spread the burden of writing articles as much as you can across your professional services firm. Yet how do you square this literary collectivism with the […]

Leverage from article syndication for professional services firms

Syndication: how much more exposure does it get your professional ...

Syndication – the process of publishing your articles as a professional services firm on additional channels apart from your own website – is a simple question of ‘where’s the biggest audience?’ for many firms. There are of course more complicated questions about: what the syndication service gives you in terms […]

Proving articles bring in new business for lawyers and accountants

How do you prove article writing is really generating value ...

How do you really know your lawfirm or accountancy firm’s articles are generating value? A perennial question, given the time that goes into writing articles for many lawyers and accountants, is how to identify the value created. You will sometimes hear that article writing is primarily ‘ a way of […]