Our principals


Tara Kombos, Director/Co-Founder

Tara is the go-to person at Magnifirm to get Google Analytics to do something that you think can’t be done.

Tara has over 20 years experience in the IT industry working for Epicor, Oracle (Siebel) and Thomson Reuters with 8 years delivering Mondaq solutions for professional services firms in Australia.

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Charles Ashton, Director/Co-Founder

If you’re considering revamping your professional services firm website at the least a conversation with Charles should be on your To Do list (it’s a safe bet he might suggest WordPress for your new content management system by the way). And don’t get him started on developer backlink schemes.

Charles has 20 years in IT and web development roles in the UK and Australia for legal publishers FT Law and Tax and Mondaq, where he was IT Director.

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Liat Perlman, VP Global Sales & Alliances

Liat has 20+ years experience in technology sales and alliances. Most recently she served as a Board Advisor for several startups including Friend Software Corp., LendTech, PlaceLogic. Previously she was Vice President of Sales and Alliances and later a Board Advisor at Loqate until it was acquired by GBGPLC. Liat’s experience includes operating Vine Hill Ventures, a consulting firm providing business development and sales consultancy to B2B software, SaaS, content and consumer electronics clients such as Logitech, OliveLink, and ASAP Systems.

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