GA+: graphically rich custom Google Analytics-based reporting specifically for lawyers and accountants

As a professional services firm it’s critical to know what your clients and prospects think.

For a fraction of the cost of formal market research you can get continuous feedback from thousands of people using your biggest marketing channel, your own website (even in small firms 20,000 individuals a year).

Magnifirm’s GA+ analytics delivers online reporting specifically tailored to professional services firms so you can identify what needs changing and implement measurable improvements.

And it does this in a way that is simple to understand to help you bring your colleagues/fee-earners along with you.

  1. Built just for professional services firms: for example understand the effectiveness of each individual practice groupHow our practice group pages are performing for website visitors
  2. Business development pipeline information for each individual fee-earnerBusiness development pipeline for all individual fee-earners
  3. Companies anonymously visiting your website with company names and visit frequencyNames of companies anonymously visiting our website
  4. Benchmark your website’s performance against other professional services firms in your jurisdictionBenchmarking your lawfirm or accountancy firm website versus other firms
  5. Timesaving and ease of use with clear explanations how to apply the insights so you don’t need an analytics background. Create easy passworded shares (no licensing limits), filter and dynamically sort, and download as PDFs or Excel. Even a mobile app for when you’re on the road.


Standard GA GA+
Undifferentiated jumble of pages thrown together Reporting structured to reflect the important parts of professional services firms’ websites such as practice area pages, lawyer bio pages, performance of publications, third party websites sending you visitors, and social media.
One size fits all reporting Fully customized reporting – we build the reports specifically for your firm’s website.
Garbage in your data We’ll endeavour to keep your data clean, reducing problems like referral spam, bots, problematic page markup such as duplicate titles, selecting appropriate geographic filters, and even configuring to exclude your own staff in certain parts.
Confusing array of generic metrics like sessions, pageviews, bounce rates, user types, and unique pageviews We know the strengths and weaknesses of each metric and will give you appropriate measurements for each report and type and don’t drown you in jargon and numbers. You don’t need to have an analytics certification to use GA+.
No explanations Our reports come with clear explanations on each chart of exactly what you’re looking at and what to do with it.
Laborious data extraction process: log in to GA, navigate around, filter – all for one type of data Save time as we completely break down the key things that are need-to-know for a professional services firm and get them on demand for any given period.
Rows of numbers Our reports are graphically rich so you can understand at a glance (and wow internal committees) but they also give you simple period-on-period percentage changes (“Publications visitors are up 22.4%”).
No monitoring We configure a range of monitors to inform you about important things happening as they happen. Has your search traffic jumped or collapsed or have you seen a large social media spike? We’ll proactively let you know about the big changes when they happen – rather than too late.
No support and training Have questions? We’ll answer them. Or if you want to take the next step with GA, take our basic or advanced GA training course delivered specifically for your firm and working with your own GA data (delivered inhouse or remotely via GoToMeeting). Or upgrade to GA Enriched our most sophisticated level of reporting with more than three times the insights.
Doesn’t support collaboration Create internal comments right on charts, download to PDF or Excel, and share reporting with your colleagues internally on a simple passworded page with no license limits.
No company names, no benchmarking We add names of companies visiting your site and information about how your site performs against other professional services firm averages in your jurisdiction.