GA+: custom website reporting specifically for lawyers and accountants


Your website’s analytics is your largest source of objective data about the market with even the smallest firms pulling in 20,000 visitors a year.

But most professional services firms get little actionable information in a timely manner from their analytics. And further struggle to disseminate it effectively to authors, management, marketing teams, and business development professionals.

As opposed to generic reporting systems like Google Analytics, Magnifirm’s GA+ reporting is specifically tailored to professional services firms so you can better understand your practice groups, individual fee earners, and publishing efforts and take action.

Make better-supported marketing and business development decisions

Better measurement makes it easier to carry colleagues. Present easily-digestible, objective data (with trends) to support marketing initiatives with stakeholders.

Understand your fee earners better

Identify rising stars and get early warning about potential problems to help target resources like BD coaching. Help fee earners to better develop business for their individual practice areas.

Improve revenue opportunities

By identifying existing clients and prospect companies visiting your website in the context of tenders and other business development activity.

Learn and collaborate better

With actions to take and explanations for each chart, comment sharing for your marketing team, and simple passworded pre-built mini-sites for other stakeholders. All with no software to install or license limits. And excellent support based on Magnifirm’s 10 years of professional services analytics experience.


Magnifirm GA+ versus Google Analytics

 
Standard Google Analytics
Magnifirm GA+
Data structured for professional services firms
-Fee earner profiles
-Practice groups
-Publications
Built specifically for your website

Easy to use
-no analytics knowledge required
– jargon free
-most relevant metrics pre-selected
Time saving
-report on key things that are need-to-know for professional services firms
-5 steps and one intermediate spreadsheet becomes one step
Explanations on actions to take for each chart

Support and training
-basic or advanced GA training course available

Collaboration support
Create internal comments right on charts, download to PDF or Excel, and share reporting with your colleagues internally on a simple passworded page with no license limits.
Benchmarking
-how your site performs against other professional services firm averages in your jurisdiction.

Company names
-Names of companies visiting your site

Monitoring
-inform you about important things happening as they happen. Has your search traffic jumped or collapsed or have you seen a large social media spike and if so what drove it?

Graphically rich charts
you can understand at a glance (and wow internal committees)
Data is much more digestible for key decision-makers.

Clean data
Exclude bots, internal staff traffic, spam etc