The days of push marketing are numbered. Prospective clients don’t necessarily want to sit and listen to your sales pitches and even Google bypasses a lot of your sales documents by taking three quarters of your new website visitors direct to your articles in professional service firm websites – ignoring your carefully crafted practice group pages, professional staff biographies and homepage.
As a result, clients are typically 60% through their decision making before they even approach you.
However simply writing more articles to bolster your internet marketing can be difficult if nobody gets to see them. And there’s no shortage of competition out there with our average law firm client writing over 100 articles a year as part of their content marketing strategy.
Via our exclusive agreement with Mondaq (in Australia and New Zealand), Magnifirm can get your articles into the largest article syndication network for professional services firms seeking better exposure. To help your law firm SEO Mondaq articles are also linked back to your site.
Mondaq also delivers more visitors to your professional services firm website than any other channel besides Google. And along with the brand exposure for your firm, Mondaq’s service is the only one that provides contactable named readers in their readership reporting.
Effective content marketing for lawyers and accountants is not just about syndication though. It’s also about your authors.
As part of our service we also run our ‘Writing for digital audience’ seminar for you which your lawyers can normally claim Continuing Legal Education (CLE/CPD) points for.
Run in your own office, this session is a practical guide for your authors about:
- how to do time efficient keyword research and write search engine optimised articles and why SEO is so important
- what ‘formulas’ we can see working best in articles in Mondaq’s back office tracking system
- the differences in how people read onscreen versus offscreen
- tone and audience matching
Like all our seminars the session uses examples from your own firm’s work as well provides handouts and involves a lot of interaction with attendees (we also use some case study articles in the session written by other firms).