In providing analytics reporting, we know that sometimes you want to be informed about something significant happening on your website when it happens – rather than when you happen to notice it.
You only want to know if it’s significant (reporting by exception) and you want some brief context at the same time: why is it happening?
Some brief examples are:
- Your website suddenly becoming very slow (because of a slow often-accessed individual page or generally)
- Seeing a big jump or fall in search traffic (because you have a new article that’s done really well in search or you’ve accidentally made a configuration change which has damaged your presence in search engines)
- A big jump in social traffic (something you’ve shared has gone viral)
For a couple of months we have been running monitoring on a pilot basis and are rolling it out for existing clients this quarter.
There is no big change to our GA+ reporting: all that happens is that if we identify something significant we’ll tell you about it (what it was and why it happened). This is not automated – the data goes through our analytics team and we evaluate the cause and magnitude to decide whether it’s significant. You might only expect us to send you a monitoring exception email a couple of times a year or less.
If you have any feedback about this new feature, as always, let us know.
Photo by Pete Slater