Protected: Best practices for article templates in professional services firms’ ...
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Website redesigns
Protected: Best practices for fee-earner profiles in professional services firms’ ...
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Why most professional services firms lose visitors after website revamps ...
What happens when a law firm or accountancy firm does a website revamp? As part of our work building and maintaining website reporting for large numbers of law firms and accountancy firms, we see a distinct pattern when firms re-launch or revamp their website. Visitors to the site fall 20-50% […]
Cookie consent on global lawfirm websites: the path to data ...
Cross-border lawfirm websites differ significantly when it comes to cookies and privacy Most large law firms are advising their own clients about data privacy generally, and the EU’s General Data Protection Regulation (GDPR) in particular, so their own websites may offer useful perspectives on data privacy compliance. The data privacy […]
The top four objectives for professional services firms’ websites – ...
If you Google “goals of professional services firm’s websites” or “what should professional services firms websites do” you’ll likely get something like the following five objectives. For example, that your website should: demonstrate the depth of your expertise via practice group pages and personable fee earner biographies, both closely linked […]
Search Engine Optimisation consultants: when (and if) they’re a useful ...
A law firm marketing director we know wryly refers to her department’s role as ‘sprinkling magic pixie dust’ to make an initiative really take off. The magic pixie dust bag is not really the place for long term marketing initiatives or developing staff skills. It’s more about finding something that […]
The best (and worst) way to handle out-of-date articles on ...
In providing website analytics to professional services firms over the last few years we refer internally at Magnifirm to the Rule of Revamps – surprisingly website visitors often decline after you re-launch a shiny, new, mobile-friendly website. There are a number of reasons for this visitor decline which we’ve covered before but […]
Ooops… we did a website redesign and lost our law ...
We often see counterproductive things happen when lawfirms and accountancy firms do website refreshes, some of which we’ve written about in “7 key things that go wrong with professional services firms’ website redesigns“. One of the less common but still significant mistakes we see made by web developers is the creation of […]
Is WordPress insecure and mainly for small law firms and ...
If you’re redoing the website for your professional services firm how should you go about choosing your developer and content management system? Our suggestion is always that you do it in this order: Which CMS platform? Does your prospective developer have significant experience with the CMS platform you’ve chosen? If cost is […]
Seven things that go wrong with professional services firms’ website ...
In providing website analytics for large numbers of legal and accounting firms we get a birds-eye view of what happens after website revamps. And revamps are common: about every 5 years as web technologies, brand refreshes, and new marketing directors come and go. The results are often surprising. For example, the […]