Website redesigns


Magic SEO fairies in their natural habitat

Search Engine Optimisation consultants: when (and if) they’re a useful ...

A law firm marketing director we know wryly refers to her department’s role being viewed as ‘sprinkling magic pixie dust’ to make an initiative really take off. The magic pixie dust bag is not really the place for long term marketing initiatives or developing staff skills.  It’s more about finding […]


Burning your digital presence in a merger

Are social media and websites on your lawfirm merger checklist ...

There are a number of often-touted advantages of law firm mergers, amongst which are a reduction in back office costs, cross-selling opportunities, and a bigger brand to go to market with. Yet if it’s about building a bigger brand why is it merging firms too often destroy the digital footprint […]



Older content a bridge to new thinking

The best (and worst) way to handle out-of-date articles on ...

In providing website analytics to professional services firms over the last few years we refer internally at Magnifirm to the Rule of Revamps – surprisingly website visitors often decline after you re-launch a shiny, new, mobile-friendly website. There are a number of reasons for this visitor decline which we’ve covered before but […]




My old Google Analytics data is kinda blurry

Ooops… we did a website redesign and lost our law ...

We often see counterproductive things happen when lawfirms and accountancy firms do website refreshes, some of which we’ve written about in “7 key things that go wrong with professional services firms’ website redesigns“. One of the less common but still significant mistakes we see made by web developers is the creation of […]


Is WordPress insecure and mainly for small law firms and ...

If you’re redoing the website for your professional services firm how should you go about choosing your developer and content management system? Our suggestion is always that you do it in this order: Which CMS platform? Does your prospective developer have significant experience with the CMS platform you’ve chosen? If cost is […]



Your professional services firm website has heritage value

7 key things that go wrong with professional services firms’ ...

In providing analytics for legal and accounting firms we get a birds-eye view of what happens after website revamps. And revamps are common: about every 5 years as web technologies, brand refreshes, and new marketing directors come and go. The results aren’t always pretty. For example, the majority of firms see net […]