When one of your partners leaves your law firm in a lateral hire there are some standard procedures firms typically follow, for example joint communication with clients (after the lawyer has announced their departure to your firm). But what’s the best way to handle departing partners or lawyers from a […]
In providing website analytics to professional services firms over the last few years we refer internally at Magnifirm to the Rule of Revamps – surprisingly website visitors often decline after you re-launch a shiny, new, mobile-friendly website. There are a number of reasons for this visitor decline which we’ve covered before but […]
Things have changed on the web since the mid 1990s. Swirly Flash-based introductions to websites have gone because website owners realized that avoiding delays and giving the user the ability to control their experience on your site is very important if you want them to keep coming back. PDFs however […]
In presenting seminars on article writing for digital audiences to professional services firms over the last 10 years we know there are some partners who are either publicly or privately sceptical about the value of search engine optimisation for their law or accountancy firm. Boiled down, the main two arguments from […]
In providing analytics for legal and accounting firms we get a birds-eye view of what happens after website revamps. And revamps are common: about every 5 years as web technologies, brand refreshes, and new marketing directors come and go. The results aren’t always pretty. For example the majority of firms see net […]