SEO for professional services firms


Magic SEO fairies in their natural habitat

Search Engine Optimisation consultants: when (and if) they’re a useful ...

A law firm marketing director we know wryly refers to her department’s role being viewed as ‘sprinkling magic pixie dust’ to make an initiative really take off. The magic pixie dust bag is not really the place for long term marketing initiatives or developing staff skills.  It’s more about finding […]


Handling staff departures in professional services firms: the digital perspective

Leaving a lawfirm: the digital perspective when one of your ...

When one of your partners leaves your law firm in a lateral hire there are some standard procedures firms typically follow, for example joint communication with clients (after the lawyer has announced their departure to your firm). But what’s the best way to handle departing partners or lawyers from a […]



Burning your digital presence in a merger

Are social media and websites on your lawfirm merger checklist ...

There are a number of often-touted advantages of law firm mergers, amongst which are a reduction in back office costs, cross-selling opportunities, and a bigger brand to go to market with. Yet if it’s about building a bigger brand why is it merging firms too often destroy the digital footprint […]


Older content a bridge to new thinking

The best (and worst) way to handle out-of-date articles on ...

In providing website analytics to professional services firms over the last few years we refer internally at Magnifirm to the Rule of Revamps – surprisingly website visitors often decline after you re-launch a shiny, new, mobile-friendly website. There are a number of reasons for this visitor decline which we’ve covered before but […]




Yes, organic traffic does correlate with people contacting your B2B lawfirm

Just how important is organic search to B2B-focused professional advisory ...

In presenting seminars on article writing for digital audiences to professional services firms over the last 10 years we know there are some partners who are either publicly or privately sceptical about the value of search engine optimisation for their law or accountancy firm, and rightfully so in some respects. Boiled […]



Your professional services firm website has heritage value

7 key things that go wrong with professional services firms’ ...

In providing website analytics for large numbers of legal and accounting firms we get a birds-eye view of what happens after website revamps. And revamps are common: about every 5 years as web technologies, brand refreshes, and new marketing directors come and go. The results are often surprising. For example, the […]