SEO for professional services firms


Handling staff departures in professional services firms: the digital perspective

Leaving a lawfirm: the digital perspective when one of your ...

When one of your partners leaves your law firm in a lateral hire there are some standard procedures firms typically follow, for example joint communication with clients (after the lawyer has announced their departure to your firm). But what’s the best way to handle departing partners or lawyers from a […]


Older content a bridge to new thinking

The best (and worst) way to handle out-of-date articles on ...

In providing website analytics to professional services firms over the last few years we refer internally at Magnifirm to the Rule of Revamps – surprisingly website visitors often decline after you re-launch a shiny, new, mobile-friendly website. There are a number of reasons for this visitor decline which we’ve covered before but […]




Yes, organic traffic does correlate with people contacting your B2B lawfirm

Just how important is organic search to B2B-focused professional advisory ...

In presenting seminars on article writing for digital audiences to professional services firms over the last 10 years we know there are some partners who are either publicly or privately sceptical about the value of search engine optimisation for their law or accountancy firm. Boiled down, the main two arguments from […]



Your professional services firm website has heritage value

7 key things that go wrong with professional service firms’ ...

In providing analytics for legal and accounting firms we get a birds-eye view of what happens after website revamps. And revamps are common: about every 5 years as web technologies, brand refreshes, and new  marketing directors come and go. The results aren’t always pretty. For example the majority of firms see net […]