Google Analytics reporting

Signs of a good and bad page in Google Analytics

How to use Google Analytics to spot good and bad ...

Previously we’ve written about the tradeoffs in choosing GA metrics when reporting on your professional services firm website. For example the advantages and disadvantages of users over sessions or weaknesses of pages/session as a metric. In this article though we’re going to consider how you can specifically use Google Analytics […]

Your professional services firm website has heritage value

7 key things that go wrong with professional services firms’ ...

In providing analytics for legal and accounting firms we get a birds-eye view of what happens after website revamps. And revamps are common: about every 5 years as web technologies, brand refreshes, and new marketing directors come and go. The results aren’t always pretty. For example, the majority of firms see net […]