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Happy cookie consenters on your website

Cookie consent on global lawfirm websites: the path to data ...

Cross-border lawfirm websites differ significantly when it comes to cookies and privacy That said, many of these firms are advising their own clients about data privacy generally, and the EU’s General Data Protection Regulation (GDPR) in particular, so their own websites may offer useful perspectives on data privacy compliance. The […]


Keep an eye on your website users to understand your market

The top four objectives for professional services firms’ websites – ...

If you Google “goals of professional services firm’s websites” or “what should professional services firms websites do” you’ll likely get something like the following five objectives. For example, that your website should: demonstrate the depth of your expertise via practice group pages and personable fee earner biographies, both closely linked […]




When it comes to Google Analytics for lawyers and accountants it's not just about volume

How high value traffic to your lawfirm or accountant website ...

The old John Wanamaker line “half the money I spend on marketing is wasted; the trouble is, I don’t know which half” rang true for a century but if it’s still true for your law firm or accountancy firm you’re not using your website analytics effectively. Every year tens of thousands […]



My old Google Analytics data is kinda blurry

Ooops… we did a website redesign and lost our law ...

We often see counterproductive things happen when lawfirms and accountancy firms do website refreshes, some of which we’ve written about in “7 key things that go wrong with professional services firms’ website redesigns“. One of the less common but still significant mistakes we see made by web developers is the creation of […]


Keeping your Google Analytics data clean

Keep it clean! How well is Google Analytics measuring your ...

When you report website metrics out of Google Analytics to a marketing committee or general manager at your firm how much confidence do you have in the data? Did you really experience a big lift in Users last month or was this based on bad data? Here are 4 things you should be […]