Google Analytics configuration



When it comes to Google Analytics for lawyers and accountants it's not just about volume

How high value traffic to your lawfirm or accountant website ...

The old John Wanamaker line “half the money I spend on advertising is wasted; the trouble is, I don’t know which half” rang true for a century but if it’s still true for your law firm or accountancy firm you’re not using your website analytics effectively. Every year tens of thousands […]




Google Analytics exception monitoring

Proactive website monitoring is being added to our Google Analytics ...

In providing custom Google Analytics reporting, we know that sometimes you want to be informed about something significant happening on your website  when it happens – rather than at the end of the quarter or year. You only want to know if it’s significant (reporting by exception) and you want […]



My old Google Analytics data is kinda blurry

Ooops… we did a website redesign and lost our law ...

We often see counterproductive things happen when lawfirms and accountancy firms do website refreshes, some of which we’ve written about in “7 key things that go wrong with professional services firms’ website redesigns“. One of the less common but still significant mistakes we see made by web developers is the creation of […]


Is there a best way to measure your website's performance?

Which is more important for my firm’s website: Pageviews, Sessions ...

Your own website’s performance can be measured with a wide range of metrics: Unique Pageviews, Sessions, Users, Bounce rate, Medium and Page just to name a few (all these examples from Google Analytics, the free analytics tool that is installed for most lawyers and accountants). And by cross-tabulating these metrics […]



Keeping your Google Analytics data clean

Keep it clean! How well is Google Analytics measuring your ...

When you report website metrics out of Google Analytics to a marketing committee or general manager at your firm how much confidence do you have in the data? Did you really experience a big lift in Users last month or was this based on bad data? Here are 4 things you should be […]