Article marketing


Older content a bridge to new thinking

The best (and worst) way to handle out-of-date articles on ...

In providing website analytics to professional services firms over the last few years we refer internally at Magnifirm to the Rule of Revamps – surprisingly website visitors often decline after you re-launch a shiny, new, mobile-friendly website. There are a number of reasons for this visitor decline which we’ve covered before but […]




How best to collaborate writing articles in lawfirms or accountancy firms

Oh the horror! Collaborative authoring of articles in professional services ...

In a world where attention is increasingly hard to get from buyers, and content marketing has decimated traditional advertising, it seems like a good idea to spread the burden of writing articles as much as you can across your professional services firm. Yet how do you square this literary collectivism with the […]


Leverage from article syndication for professional services firms

Syndication: how much more exposure does it get your professional ...

Syndication – the process of publishing your articles as a professional services firm on additional channels apart from your own website – is a simple question of  ‘where’s the biggest audience?’ for many firms. There are of course more complicated questions about: what the syndication service gives you in terms […]



Proving articles bring in new business for lawyers and accountants

How do you prove article writing is really generating value ...

How do you really know your lawfirm or accountancy firm’s articles are generating value? A perennial question, given the time that goes into writing articles for many lawyers and accountants, is how to identify the value created. You will sometimes hear that article writing is primarily ‘ a way of […]